Just press play and run — follow structured, guided sessions designed to improve your pace, endurance, and overall performance
For runners who can already run 10K and want to improve their time with more focused, effective training
✅ Improve your pace with structured, guided run sessions
✅ Build strength and endurance without overcomplicating your training
✅ Train with purpose — not just more miles
This isn’t about running more — it’s about running with purpose.
These guided audio sessions are designed to help you train smarter, improve your pacing, and build the strength and endurance needed to run a faster 10K.
Follow structured sessions, stay consistent, and start seeing real progress — without the guesswork.
Everything is designed to help you train with clarity, improve performance, and keep progressing week after week.
✅ Structured 8-week 10K improver plan delivered through guided audio sessions
✅ Targeted interval, tempo, and progression runs to improve speed and endurance
✅ Built-in pacing and effort guidance so you know how hard to push each session
✅ Clear, simple structure you can follow without overthinking your training
✅ Sessions designed to build confidence, control, and consistency
From first races to personal bests - here what happens when you train with structure, support, and purpose
Having always been a middle-distance runner in my youth, I wanted to get back into it and Will delivered a plan tailored specifically to me and I am now running as quick as I was when I was 21 (14 years ago!). What is most important for me is that I am absolutely loving my running again. I have taken nearly 5 minutes of my half marathon best and just recently ran my first sub-40 minute 10km
I made the decision to step up and do a full Ironman, Bolton UK. I knew I would need support and advise to achieve this goal I was so fortunate to find Will who had a wealth of experience and understanding, tailored my strength and conditioning sessions, but also drew up a 10 month full plan with day by day session that developed as my fitness did. He was also full of support and enthusiasm, and gave me confidence in my ability. He was always available for the hundreds of questions I had, with words of advice and encouragement when needed. I have absolutely no doubt that without Will I would not have been successful in reaching my goal
I needed a new goal and decided to compete in 5 Spartan races across the UK with a total mileage of 42+miles. With Will’s previous experience of representing Britain I decide to get him to coach me, Will also started up a weekend park run in the local park and I was joining him for this as well. He is an expert when it comes to running technique and advised me on how to gradually increase my mileage to prepare for the races. I am the strongest and fittest I’ve ever been and that is thanks to Will.
“Will’s infectious enthusiasm, personality and obvious love for his chosen career completely inspired me to putting in maximum effort! I first decided to seek out his coaching services in support of the challenge I set myself to undertake a triathlon. Will’s guidance and application were rewarded by increased core strength, overall fitness massively helped my preparation, enhanced my confidence levels and ensured I was conditioned to perform at my best. Limited nerves on the big day – I was absolutely ready!”
I just wanted to share with you how much I enjoyed our sessions and how helpful I found the rehab plan These were so helpful and aided my recovery. I will never like running, you taught me how to endure and enjoy my runs. You also taught me good lifting techniques made sure I executed them properly and always gave good feedback and praise which was so positive
To go from someone who had only ever run around the park once to complete the London marathon has been my biggest achievement yet! Without Wills plan, I wouldn't have known where to start with marathon training. The plan was easy to follow, and it really helped to see what was coming up each week. It was a slow progression, and thanks to all the different types of training, I was lucky enough to stay injury free throughout my training. I felt ready for the day and knew I had built my strength and endurance up due to the plan! Thanks again, Will!
I was in a rather low and depressive state prior to my fitness journey.
I wanted to aim high, but didn't know how to achieve my goals.. and, for me, that goal was to complete a half marathon at Silverstone.
When I wanted to take on this journey I needed the support and steps to know how to do that, especially as I hadn't been into fitness at all previously.
This is where I was introduced to Will.
He helped plan my personal journey going from no fitness, and a long time not doing any exercise. He helped give me a plan to keep me committed to this journey.
I have now completed the half marathon, including a more recent half-marathon in Tokyo due to my increased confidence, and have had a lot of support and regular training sessions with him to get me running half marathons regularly and push further in my fitness journey!
I enjoy working with Will and look forward being pushed to new heights.
I can't recommend Will highly enough! Will worked with me on a 1-2-1 basis to understand what I wanted to gain from our training sessions together and to help me set my own personal goals.
Will was friendly, encouraging, knowledgeable and focused on helping me to achieve these!
Will is able to help you push yourself hard but also whilst doing it in a fun and supportive environment and I am very thankful for all of his help and advice.
Thanks to Will, I completed my first ever half marathon in 2018 and I have since gone on to return each year to challenge myself to a further PB! As well as personal training sessions, Will was also able to provide nutritional advice and set me a strengthening exercise program to help me avoid any injuries along the way.
Thank you Will
Start training with purpose, follow guided sessions, and begin improving your pace, endurance, and confidence — one run at a time.
Q: Is this plan right for my level?
Yes — this plan is designed for runners who can already run 10K and want to improve their time, pacing, and overall performance. If you’re looking to move beyond just “getting through” runs and start running with more purpose, this is for you.
Q: How does the MP3 format work?
Each session is guided through audio, so you can simply press play and follow along during your run. You’ll be guided on pacing, effort, and structure — removing the need to plan or think mid-run.
Q: Will this actually help me improve my speed?
Yes — the sessions are built around proven methods like intervals, tempo runs, and progression training to improve both speed and endurance, not just distance.
Q: What if I feel stuck or not improving right now?
That’s exactly who this is for. If your running feels repetitive or you’ve hit a plateau, the structure and variation in these sessions will help you break through and start progressing again.
Q: Do I need any special equipment?
No — just your usual running gear and a way to play audio (phone, watch, etc.). Everything is designed to be simple and easy to follow.
Follow the plan, trust the process, and start seeing real progress in your running