- £19.99
10K Advanced Running Plan: Run Faster, Train Smarter, Perform at Your Best
- Course
- 113 Lessons
For runners who are done guessing and ready to train with intent
You’re already consistent — now it’s time to run with purpose.
If you want to push your 10K time, you need more than just mileage.
You need precision, structure, and the right balance of training.
This plan is built to refine your pacing, improve efficiency, and unlock real performance gains — without burning out.
✅ Improve your 10K time with structured, progressive training
✅ Dial in pacing, intervals, and race-specific sessions
✅ Train smarter — not just harder
Everything you need to take your 10K performance to the next level
This isn’t just about running more — it’s about training smarter, refining your performance, and unlocking real results.
Everything in this plan is designed to help you run faster, stay consistent, and keep improving week after week.
✅ Structured 8-week advanced 10K progression plan with clear weekly focus (PDF)
✅ Targeted interval, tempo, and race-specific sessions to improve speed and pacing
✅ Guided audio runs to help you stay dialled in during key sessions
✅ Strength & mobility sessions to build power, efficiency, and resilience
✅ Built-in recovery to support performance and reduce risk of injury
✅ Clear weekly structure so you always know what to do — and why
What’s included in your plan
Everything is designed to help you train with precision, improve performance, and keep progressing without guesswork.
✅ Advanced 8-week 10K training plan with structured progression (PDF)
✅ Detailed interval, tempo, and race-pace sessions
✅ Guided audio runs for pacing, focus, and execution
✅ Strength & mobility sessions tailored for performance
✅ Warm-ups, recovery, and injury prevention built in
✅ Performance-focused mindset and pacing strategies
Runners Like You, Real Results
From first races to personal bests - here what happens when you train with structure, support, and purpose
Daniel Snow
Running as fast as I was 14 years ago - and loving it again.
Having always been a middle-distance runner in my youth, I wanted to get back into it and Will delivered a plan tailored specifically to me and I am now running as quick as I was when I was 21 (14 years ago!). What is most important for me is that I am absolutely loving my running again. I have taken nearly 5 minutes of my half marathon best and just recently ran my first sub-40 minute 10km
Steven Landown
From uncertainty to completing a full Ironman with confidence.
I made the decision to step up and do a full Ironman, Bolton UK. I knew I would need support and advise to achieve this goal I was so fortunate to find Will who had a wealth of experience and understanding, tailored my strength and conditioning sessions, but also drew up a 10 month full plan with day by day session that developed as my fitness did. He was also full of support and enthusiasm, and gave me confidence in my ability. He was always available for the hundreds of questions I had, with words of advice and encouragement when needed. I have absolutely no doubt that without Will I would not have been successful in reaching my goal
Harshan
Stronger and fitter than ever - ready for 5 Spartan races.
I needed a new goal and decided to compete in 5 Spartan races across the UK with a total mileage of 42+miles. With Will’s previous experience of representing Britain I decide to get him to coach me, Will also started up a weekend park run in the local park and I was joining him for this as well. He is an expert when it comes to running technique and advised me on how to gradually increase my mileage to prepare for the races. I am the strongest and fittest I’ve ever been and that is thanks to Will.
Paul Major
Stronger, more confident, and fully prepared on race day
“Will’s infectious enthusiasm, personality and obvious love for his chosen career completely inspired me to putting in maximum effort! I first decided to seek out his coaching services in support of the challenge I set myself to undertake a triathlon. Will’s guidance and application were rewarded by increased core strength, overall fitness massively helped my preparation, enhanced my confidence levels and ensured I was conditioned to perform at my best. Limited nerves on the big day – I was absolutely ready!”
Jen Houghton-Butler
Running pain-free and enjoying it again.
I just wanted to share with you how much I enjoyed our sessions and how helpful I found the rehab plan These were so helpful and aided my recovery. I will never like running, you taught me how to endure and enjoy my runs. You also taught me good lifting techniques made sure I executed them properly and always gave good feedback and praise which was so positive
Gemma Waro
From complete beginner to London Marathon finisher.
To go from someone who had only ever run around the park once to complete the London marathon has been my biggest achievement yet! Without Wills plan, I wouldn't have known where to start with marathon training. The plan was easy to follow, and it really helped to see what was coming up each week. It was a slow progression, and thanks to all the different types of training, I was lucky enough to stay injury free throughout my training. I felt ready for the day and knew I had built my strength and endurance up due to the plan! Thanks again, Will!
David May
From a low point to completing a Half Marathon.
I was in a rather low and depressive state prior to my fitness journey.
I wanted to aim high, but didn't know how to achieve my goals.. and, for me, that goal was to complete a half marathon at Silverstone.
When I wanted to take on this journey I needed the support and steps to know how to do that, especially as I hadn't been into fitness at all previously.
This is where I was introduced to Will.
He helped plan my personal journey going from no fitness, and a long time not doing any exercise. He helped give me a plan to keep me committed to this journey.
I have now completed the half marathon, including a more recent half-marathon in Tokyo due to my increased confidence, and have had a lot of support and regular training sessions with him to get me running half marathons regularly and push further in my fitness journey!
I enjoy working with Will and look forward being pushed to new heights.
Sally Bartlett
First Half Marathon to chasing new PBs every year.
I can't recommend Will highly enough! Will worked with me on a 1-2-1 basis to understand what I wanted to gain from our training sessions together and to help me set my own personal goals.
Will was friendly, encouraging, knowledgeable and focused on helping me to achieve these!
Will is able to help you push yourself hard but also whilst doing it in a fun and supportive environment and I am very thankful for all of his help and advice.
Thanks to Will, I completed my first ever half marathon in 2018 and I have since gone on to return each year to challenge myself to a further PB! As well as personal training sessions, Will was also able to provide nutritional advice and set me a strengthening exercise program to help me avoid any injuries along the way.
Thank you Will
Ready to take your 10K performance to the next level?
You’ve seen what structured, purposeful training can do. Now it’s your turn
Frequently asked questions
Q: Will this actually help me improve my 10K time?
Yes — this plan is built specifically to improve performance. With structured progression, targeted sessions, and a clear training focus, you’ll move beyond just running consistently and start seeing measurable improvements.
Q: Is this plan right for my level?
This is designed for runners who already have a solid base and want to take their 10K performance to the next level. If you’re running regularly and looking to improve your pace, efficiency, and overall performance — this is for you.
Q: How is this different from just running more?
More running doesn’t always lead to better results. This plan focuses on quality, structure, and balance — combining speed work, strength, and recovery so you improve how you run, not just how much.
Q: How much time do I need each week?
Around 3–5 runs per week, depending on your schedule, plus optional strength and mobility work. The plan is structured to fit around your life while still delivering performance results.
Q: What if I miss a session or lose momentum?
That’s part of training. The plan is designed to be flexible — you can adjust sessions, pick up where you left off, and keep progressing without feeling like you’ve failed.
Q: Will this help reduce injury risk?
Yes — strength work, mobility, and built-in recovery are all included to help you train consistently and reduce the risk of breakdown from overtraining.
Q: Do I need any special equipment?
No — just your running gear. Strength and mobility sessions can be done with minimal or no equipment.
Q: When should I start?
You can start straight away. The plan is designed so you can begin at your current level and build from there.
Take Your 10K Performance to the Next Level
Built for runners who want to train smarter, push their limits, and perform at their best.