- £29.99
Couch to 10K: Go From 0–10K With Confidence
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For complete beginners ready to build fitness and confidently run their first 10K
If running feels hard, inconsistent, or you’re starting from scratch, this plan is designed to help you build fitness safely and confidently — one step at a time.
Whether you’re completely new to running, getting back into exercise, or ready to challenge yourself beyond the 5K, this plan gives you a clear structure to follow from day one.
Build endurance gradually, improve confidence, and train for your first 10K — without burnout or overwhelm.
✅ Go from beginner to confident 10K runner with simple weekly structure
✅ Build fitness gradually with a supportive walk-run progression
✅ Improve endurance, confidence, and consistency week by week
✅ Learn pacing so running feels easier and more enjoyable
✅ Feel stronger, fitter, and ready to go the distance
Everything you need to go from 0–10K with confidence
This isn’t just about running further — it’s about building fitness the smart way
This plan gives you the structure, support, and progression to safely build endurance, stay consistent, and confidently complete your first 10K.
✅ Structured 16-week beginner-friendly progression designed to gradually build fitness, endurance, and confidence
✅ Simple walk-run sessions designed to help you build up safely without overwhelm or burnout
✅ Guided MP3 audio runs for pacing, breathing, motivation, and confidence support
✅ Follow-along strength, mobility, warm-up, stretching, and recovery video sessions
✅ Built-in recovery support to help reduce soreness and lower injury risk
✅ Mindset and pacing guidance to help running feel easier, more enjoyable, and sustainable
✅ Clear weekly structure so you always know what to do — and why
What’s included in your plan
Everything is designed to help you build fitness, gain confidence, and comfortably complete your first 10K — with clear guidance every step of the way
✅ 16-week Couch to 10K plan with structured weekly progression and easy-to-follow guidance (PDF)
✅ Guided MP3 audio runs for pacing, breathing, motivation, and confidence support
✅ Simple walk-run sessions designed to gradually build fitness and endurance without overwhelm
✅ Follow-along strength, mobility, warm-up, stretching, and recovery video sessions
✅ Built-in recovery and mobility support to help reduce soreness and lower injury risk
✅ Mindset, pacing, and consistency guidance to help running feel easier and more enjoyable
✅ Clear weekly structure so you always know what to do — and why
Runners Like You, Real Results
From first races to personal bests - here what happens when you train with structure, support, and purpose
Daniel Snow
Running as fast as I was 14 years ago - and loving it again.
Having always been a middle-distance runner in my youth, I wanted to get back into it and Will delivered a plan tailored specifically to me and I am now running as quick as I was when I was 21 (14 years ago!). What is most important for me is that I am absolutely loving my running again. I have taken nearly 5 minutes of my half marathon best and just recently ran my first sub-40 minute 10km
Steven Landown
From uncertainty to completing a full Ironman with confidence.
I made the decision to step up and do a full Ironman, Bolton UK. I knew I would need support and advise to achieve this goal I was so fortunate to find Will who had a wealth of experience and understanding, tailored my strength and conditioning sessions, but also drew up a 10 month full plan with day by day session that developed as my fitness did. He was also full of support and enthusiasm, and gave me confidence in my ability. He was always available for the hundreds of questions I had, with words of advice and encouragement when needed. I have absolutely no doubt that without Will I would not have been successful in reaching my goal
Harshan
Stronger and fitter than ever - ready for 5 Spartan races.
I needed a new goal and decided to compete in 5 Spartan races across the UK with a total mileage of 42+miles. With Will’s previous experience of representing Britain I decide to get him to coach me, Will also started up a weekend park run in the local park and I was joining him for this as well. He is an expert when it comes to running technique and advised me on how to gradually increase my mileage to prepare for the races. I am the strongest and fittest I’ve ever been and that is thanks to Will.
Paul Major
Stronger, more confident, and fully prepared on race day
“Will’s infectious enthusiasm, personality and obvious love for his chosen career completely inspired me to putting in maximum effort! I first decided to seek out his coaching services in support of the challenge I set myself to undertake a triathlon. Will’s guidance and application were rewarded by increased core strength, overall fitness massively helped my preparation, enhanced my confidence levels and ensured I was conditioned to perform at my best. Limited nerves on the big day – I was absolutely ready!”
Jen Houghton-Butler
Running pain-free and enjoying it again.
I just wanted to share with you how much I enjoyed our sessions and how helpful I found the rehab plan These were so helpful and aided my recovery. I will never like running, you taught me how to endure and enjoy my runs. You also taught me good lifting techniques made sure I executed them properly and always gave good feedback and praise which was so positive
Gemma Waro
From complete beginner to London Marathon finisher.
To go from someone who had only ever run around the park once to complete the London marathon has been my biggest achievement yet! Without Wills plan, I wouldn't have known where to start with marathon training. The plan was easy to follow, and it really helped to see what was coming up each week. It was a slow progression, and thanks to all the different types of training, I was lucky enough to stay injury free throughout my training. I felt ready for the day and knew I had built my strength and endurance up due to the plan! Thanks again, Will!
David May
From a low point to completing a Half Marathon.
I was in a rather low and depressive state prior to my fitness journey.
I wanted to aim high, but didn't know how to achieve my goals.. and, for me, that goal was to complete a half marathon at Silverstone.
When I wanted to take on this journey I needed the support and steps to know how to do that, especially as I hadn't been into fitness at all previously.
This is where I was introduced to Will.
He helped plan my personal journey going from no fitness, and a long time not doing any exercise. He helped give me a plan to keep me committed to this journey.
I have now completed the half marathon, including a more recent half-marathon in Tokyo due to my increased confidence, and have had a lot of support and regular training sessions with him to get me running half marathons regularly and push further in my fitness journey!
I enjoy working with Will and look forward being pushed to new heights.
Sally Bartlett
First Half Marathon to chasing new PBs every year.
I can't recommend Will highly enough! Will worked with me on a 1-2-1 basis to understand what I wanted to gain from our training sessions together and to help me set my own personal goals.
Will was friendly, encouraging, knowledgeable and focused on helping me to achieve these!
Will is able to help you push yourself hard but also whilst doing it in a fun and supportive environment and I am very thankful for all of his help and advice.
Thanks to Will, I completed my first ever half marathon in 2018 and I have since gone on to return each year to challenge myself to a further PB! As well as personal training sessions, Will was also able to provide nutritional advice and set me a strengthening exercise program to help me avoid any injuries along the way.
Thank you Will
Start Your Running Journey the Right Way
Start from zero and build your way to your first 10K with a clear, simple plan you can actually stick to. No guesswork. No overwhelm. Just step-by-step progress from your first run to your first 10K.
Frequently asked questions
Q: Is this plan suitable if I’ve never run before?
Yes — this plan is designed for complete beginners. Even if you’re starting from zero, it will guide you step by step from your first run all the way to 10K.
Q: What if I’m not very fit right now?
That’s exactly who this is for. The plan builds you up gradually so your fitness improves over time without feeling overwhelming.
Q: Will I be able to keep up?
Yes — everything is structured to progress at a realistic pace. You’ll build confidence, fitness, and distance week by week.
Q: What if I feel tired or miss a session?
No problem. The plan is flexible, and built-in recovery helps you stay consistent without burning out. You can always pick up where you left off.
Q: Do I need any special equipment?
No — just comfortable running shoes. Everything else is simple, accessible, and easy to follow.
Q: How long will it take me to reach 10K?
The full journey is designed to take you from zero to 10K over a structured progression, giving your body time to adapt safely and confidently.
Ready to go from zero to your first 10K?
Start your journey today with a simple, structured plan that builds your fitness, confidence, and consistency step by step